Published March 25, 2025
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Bridging Cultures in Business: What Drives Intercultural Competence in China's E-Commerce Students?
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In today’s global economy, cross-border e-commerce (CBEC) is transforming how businesses connect across cultures. For China’s college students preparing to enter this dynamic field, intercultural competence is no longer optional—it is essential. A recent systematic literature review by Song and Sahid (2025) examines what shapes this vital skill set, focusing on Chinese students navigating the global marketplace.
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#7 Bridging Cultures in Business.pdf
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