Published March 30, 2025 | Version v1
Journal article Open

Review of Effective Communication Strategies and Employee's Performance at Workplace Lahore, Pakistan

Creators

  • 1. M.Phil. Scholar, Department of Sociology, School of Social Sciences and Humanities, University of Management and Technology, Lahore, Punjab, Pakistan.
  • 2. Associate Professor, Department of Sociology, Forman Christian College (A Chartered University), Lahore, Punjab, Pakistan.
  • 3. Assistant Professor, Department of Sociology, Government College University Lahore, Punjab, Pakistan.

Description

Efficient communication is pivotal for creating and promoting a productive culture for a harmonious work atmosphere within organizations while encouraging employees for optimal performance. This research aims to review the effective communication strategies at organizational workplaces and their effects on employee performance in the local Pakistani context. This review paper was developed, using both primary and secondary data. The secondary data was extracted from varied databases and repositories, such as JSTOR, Academia, Google Scholars, and Research Gate, considering the accessibility. Addressing the review objective, key search terms were developed and 36 articles were selected. Further, secondary data was complemented with primary data, where a sample of four relevant organizations in district Lahore (Pakistan) was taken to visit and conduct face-to-face in-depth interviews with the concerned officials. A total of 08 in-depth interviews were conducted, followed by transcription. Review data was synthesized and thematic analysis was performed. It concludes that a clear and consistent flow of information between employers/managers and employees substantially enhances organizational effectiveness. The review acknowledges the prerequisite of two-way communication between employers/managers and employees to enhance efficiency at both ends. It fosters trust, reduces misunderstandings, and mitigates counterproductive work behaviors. This research highlights the importance of balancing modern communication technologies with traditional methods to enhance organizational performance and employee engagement. A hybrid communication approach can offer a more effective strategy for non-profit and public sector organizations, improving collaboration, clarity, and overall productivity.

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Additional details

Identifiers

DOI
10.63062/trt/WR25.065

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Journal article: 10.63062/trt/WR25.065 (DOI)

Dates

Available
2025-03-30

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