Published January 30, 2025
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Role of Advertising in Biopharma: Patient Communication, Brand Awareness, and Regulatory Challenges
Creators
- 1. MD, PhD, Cancer Biology and Genetics Program, Sloan Kettering Institute, Memorial Sloan Kettering Cancer Center, New York, NY 10065, USA
- 2. Student at the University of Florida, Gainesville, FL
- 3. MD, MS, Weill Cornell Medical College of Cornell University
- 4. student at Islamic Azad University of Tehran Medical Science, Tehran, Iran
- 5. Student at York University, Toronto, ON
Description
Introduction
Advertising in the biopharmaceutical industry plays a crucial role in shaping patient communication and brand awareness. This essay explores the multifaceted nature of biopharma advertising, the regulatory landscape governed by the Federal Trade Commission (FTC), and notable legal cases.
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JMRCR-07-0063.pdf
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(377.6 kB)
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