Investor's Preference towards Post Office Saving Scheme

Various investment opportunities are available for an individual for savings and he /she can choose the appropriate investment schemes, which suit their needs. The different types of investments are provided by many financial institutions like commercial banks, co-operative banks, post office saving banks, life insurance corporations, public limited companies etc.,. of all the above mentioned institutions, Post Office Saving Bank plays a vital role among rural investors. The present study is an attempt to study the investor"s awareness and behaviour on post office saving schemes in Pollachi taluk. The primary data was collected purely on random basis from 100 sample respondents. The study found that majority of the investors prefer post office saving schemes for its safety and tax benefits. The investors mainly prefer post office saving schemes because of its safety.