Comparative Analysis of Tourists Perception towards Service Quality Determinants of J&K and Himachal Pradesh

The tourism industry of India is growing at a good rate and is showing the impressive growth rate year over year. As per the Indian Tourism Industry statistics at a glance, the number of foreign tourist’s arrival in India stood at 8.80 million showing a growth rate of 9.7% and the national departures from India stood at 21.87 million with an annual growth rate of 7.3%. The domestic tourists have also shown the growth rate of 14%. In order to maintain or accelerate the growth rate of tourism industry, it is very important to understand the perception of investors towards various determinants of service quality. Therefore, this paper has made an attempt to do the comparative analysis of perception of tourists towards various determinants service quality of Tourism Industry between the state of Jammu & Kashmir and Himachal Pradesh. The various service quality dimensions have been taken into consideration and the results shows that tourism industry of Himachal Pradesh is providing little better service quality as compared to the state of Jammu & Kashmir.