Published January 16, 2025
| Version v1
Dataset
Open
Social Media: Sports & Country Image
Files
Relaciones_Frases_clave_negativas_01-11-2022_31-12-2022 (4).jpeg
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Additional details
Funding
- Conselleria de Innovación, Universidades, Ciencia y Sociedad Digital
- El deporte en la construcción de marca país: el turista y el residente CIAICO/2021/062:
References
- Küster, I. Vila, N.; Mora, E.; Riquelme, I.P. (2024): "Analysing user-generated content in sports events through the lens of the Spain brand". Journal of Marketing Analytics, https://doi.org/10.1057/s41270-023-00286-8
- Küster, I. Vila, N.; Küster, A. (2024): "Studying international complaints: a multicultural analysis across two time periods". Journal of Business & Industrial Marketing, vol. 39, n. 7, pp. 1465-1480. DOI: https://doi.org/10.1108/EJMBE-06-2023-0171