PRAGMATIC AND STYLISTIC ASPECTS OF NEOLOGISMS IN CONTEMPORARY MEDIA AND THEIR IMPLICATIONS FOR VOCABULARY TEACHING

This article examines the pragmatic and stylistic aspects of neologisms in 
modern English, with a particular focus on their presence in media materials and their role 
in vocabulary instruction. By analyzing neologisms found in various media sources, 
including online news, social media, and digital entertainment, the study identifies key 
word-formation processes and explores their communicative functions. The research 
highlights how neologisms serve to reflect cultural trends, engage audiences, and enrich 
language expression. In addition, the article discusses the pedagogical implications of 
integrating neologisms into language teaching, demonstrating their potential to enhance 
student engagement and vocabulary acquisition. The findings suggest that neologisms not 
only provide valuable insights into the evolution of the English language but also offer a 
practical approach to modern language instruction. The study concludes with 
recommendations for future research into the long-term impact of teaching neologisms 
and their adaptation across different educational settings