INNOMARK
Published January 12, 2025 | Version v1
Dataset Restricted

Dataset IMPACT COCREATION VALUE_BRAND EQUITY_CUSTOMER SATISFACTION

Creators

  • 1. ROR icon Universitat de València
  • 2. ROR icon Universitat de les Illes Balears

Contributors

  • 1. ROR icon Universitat de València
  • 2. University of the Balearic Islans

Description

Dataset del artículo González-Mansilla, Ó., Berenguer-Contrí, G., & Serra-Cantallops, A. (2019). The impact of value co-creation on hotel brand equity and customer satisfaction. Tourism Management, 75, 51–65.https://doi.org/10.1016/j.tourman.2019.04.024 

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Additional details

Funding

Ministry of Economy, Industry and Competitiveness
CO-CREACION DE VALOR E INNOVACION SOSTENIBLE EN SERVICIO. DESAFIOS PARA LA EMPRESA TURISTICA EN LA ERA DIGITAL ECO2016-76553-R