Impact of Advertisements in Electronic Media

The main aim of the study is to find out the impact of advertisements in electronic media. Convenience sampling method was used to collect the pertinent data from the respondents. In this study, the primary data was collected through a structured
questionnaire from the respondents. The secondary data was also obtained from website, books, leading journals and magazines for this study. The collected data have been categorized and processed manually and also through Computer. In the advertisement media research, it is of crucial importance to study the effectiveness of various advertisement media. The formulation of the research problem in the present study involves studying “the impact on advertisements in electronic media” is evaluated by the CHI-SQUARE Test and Hendry Garret Ranking method. They express the impact of advertisements in electronic media. The electronic media
advertisement is used to deliver the quick and clear information about the particular product easily to the society like other media advertisement. In this study, television advertisement media are attracted more by the consumers due to the personalities
and theme of the television advertisement.