Study on Digital Marketing

Digital marketing is the avenue of electronic communication which is used by the marketers  to  endorse  the  goods  and  the  services  towards  the  marketplace.  The supreme  purpose  of  digital  marketing  is  concerned  with  consumers  and  allows the  customers  to  intermingle  with  the  product  by  digital  media.  This  editorial concentrates  on  the  magnitude  of  digital  promotion  for  both  customers  and marketers. We scrutinize the result of digital marketing on the base of a firm’s sales.