Consumer Attitude for Eco- Friendly Products in FMCG Sector with Special Reference to Salem Region

      Th  e    FM  CG    indus  tr  y    in      Ind  ia    h  as    bee  n    m  aking    the      significant    c  ontribution    towards developing the economic not only by providing a large number of consumer goods necessary for carrying on the day- to- day activities of general peop le  but also by  g enerating a c onsider abl e amount of  emp lacemen t in I ndia. There have been notable charges of income as well as consumption patterns of the people of India in the post- liberalization area measures taken by the government of India the FMCG companies also remarked on their business policy. That including Green marketing in the selling of FMCG products now the time the various level of t he  consum er is  us ing  only on  not war med consum e pr oducts. T he  reducing on the maximum level of environment warmed products. The present research paper aims at the concept of the consumer attitude in FMCG sector for green marketi  ng   in   a wi  de    way      an  d    a  ls  o    ex  trac  t    to    find      to    face     th  at    consumer      attitude    the    culmination    of different pressure with In FMCG product. The Fast Moving Consumer Goods (FMCG) industry primarily deals with the production, distribution and marketing of consumer packaged goods; Examples include food & beverage, personal care,  pharmaceutic al s, plastic  good s, paper &  stationery and household products, etc. The industry is vast and offers a wide range of their job opportun it ies in  the f unctio ns    such     as    sales,     supply    cha in,    finance,      marketing,    operations,    purchasing,    human resources, product development and general management. FMCG sector in India has been experiencing a phenomenal pace of growth since last decade; In this study, I have used various accounting ratios and statistical tools