EU-CHINA BRIDGE: D7.1 – Communication, Dissemination and Exploitation (CDE) Plan and Visual Identity

This report is the initial strategy for the communication, dissemination, and exploitation (CDE) of EU-CHINA BRIDGE to relevant audiences. Among other goals, the project will advance the knowledge on technology innovations for decarbonising energy intensive industries in the EU and China and co-create innovative modelling by combining cutting-edge bottom-up and integrated assessment modelling to quantify net-zero sustainable pathways. The report starts by defining the objectives of the CDE strategy and Key Performance Indicators that will be used for the project’s promotion activities. The report then identifies the target audiences and stakeholder groups of the project including policymakers, scientists, private sector entities, NGOs and other organisations. Potential promotional channels and means to reach the target audiences are also presented, with highlights being the project’s website, the Co-creation Workshops, the Stakeholder Dialogues, and capacity development and training events to the new model and datasets created by the project. By the time that this report was published, the main communication channels and visual identity material has been already created, including the logo, the project template, the main promotional materials (e.g., posters and flyers), the newsletter template as well as the project website and the social media accounts. In the upcoming months, CDE activities will intensify, including frequent posts to the project’s social media accounts, promoting the website, sending newsletters, developing the first videos, infographics and media articles, and participating in multiple events.