Market analysis of a data platform in the European data ecosystem

In the era of data analytics, industries can use data to enhance market analyses and seek better opportunities for current, or new, business opportunities. Furthermore, companies can consider their data as an intangible asset, allowing expansion, by a proper market analysis, and economic opportunities through data monetization. These strategies define the use of data for indirect and direct purposes. Despite the idea of adopting data monetization practices, a considerable gap exists between expectations and reality. For example, the definition of strategies, methods, and analyses to perform data valuation. This gap necessitates a comprehensive exploration considering the different nuisances of data monetization. To achieve a broader understanding of the data monetization landscape, a market evaluation, through an exploration of the market environment and the stakeholders involved, is necessary. The present work contributes to this understanding by facilitating a market analysis for data valuation within the European community. This analysis aims to shed light on critical aspects influencing the valuation of data in the European context, offering insights into the market dynamics, emerging trends, and the evolving landscape of data monetization strategies within this region.