AI in Marketing in Reference of Indian Market: Artificial Intelligence and Its Application in Marketing

Human  race  has  evolved  considerably  from  ancient  Mesopotamian  civilization to  present  modern  era.  The  changes  have  been  revolutionary  and  have  deeply impacted our socio and economic life. The metamorphosis of human life has been fuelled by radical changes in technology to aid the process. Today we are the verge of another technological revolution which in long run will change the whole socio- economic fabric of our system. Artificial Intelligence (AI) works on the pattern of human brain and its learning and decision-making skills are much more accurate than human beings. Organizations across the globe have realized that AI can help them  to  identify  their  target  market  and  offer  better  satisfaction  at  reduced  cost. Since the whole operation of AI based on algorithm, data mining is an integrated part of whole process. With intermittent fluctuation in consumer expectations and the rising cost of communicating and acquisition of the customer more and more companies are exploring alternate route to reach out to customer and AI offers them a one stop solution for all their requirements.Though the privacy and ethical issue is still debatable, the digitalization of marketing activities has boosted its growth. This paper attempts to explore the usage of AI by in marketing activities and its future applications.