GDI: D1.3 - Guidelines for creating a national 1+MG communications and outreach strategy for citizens and healthcare professionals

The Guidelines for creating a national 1+MG communications and outreach strategy for citizens and healthcare professionals guides signatory countries of the 1+ Million Genomes (1+MG) initiative in the creation of a communications and outreach strategy for citizens and healthcare professionals at the national level.

The guidelines are targeted at communications and engagement professionals who have detailed knowledge of their national setting and require help understanding the aims of the 1+ Million Genomes initiative and guidance on how best to focus their efforts. Along with information on key messages, there are example factsheets for citizens and healthcare professionals, a communications and outreach strategy template, an action plan and a list of additional resources. A series of three short outreach videos will be made available for use at the national level in early 2025.

Each country in the 1+ Million Genomes initiative will have their own approach to citizen and healthcare professional engagement, based on their expertise, experience and national context. The 1+MG Special Group, which contains representatives from each country, will act as a focal point for sharing good practices and pan-European learning.

The guidelines are produced by the European Genomic Data Infrastructure (GDI) project, which is implementing the  1+ Million Genomes infrastructure. It also includes recommendations from the Beyond 1 Million Genomes (B1MG) project, which defined the structure of the infrastructure.