THEIA-XR: Impact Activities (First Version) (D7.2)

The project THEIA-XR was launched in January 2023 as a new Research and Innovation Activity (RIA). The brand, the ecosystem as well as all dissemination activities had to be established anew. The Work Package 7 (WP7) especially the Task 7.1. therefore, focused on dissemination & ecosystem building. In this deliverable the work of WP7 and especially the subtasks in Task 7.1. and Task 7.2 are outlined. 

The Task 7.1 covered the planning, carrying out and monitoring of communication and dissemination activities with the aim to build an ecosystem around the THEIAXR objectives, development and results. The strategic goal was and still is to create a sustainable impact that will last beyond the end of the project by making the results of the research known to those who could benefit from them. During the first reporting period the consortium members have been focussing on awareness creation and communication foundation, as specified for the first phase of communication and dissemination. To ensure this goal a communication and ecosystem strategy has been developed that is outlined in this report. In Month 18 of the project, a first recap shows that the planned activities could be delivered. Activities are continued in the second phase on community outreach. 

The Task 7.2 covers the exploitation of project key exploitable results (KER) and the development of an appropriate strategy to create the planned impact of THEIA-XR. In conjunction with Task 7.1 the stakeholder groups of the project have been identified and targeted during the dissemination events to support exploitation activities during the second half of the project. During the second phase “community outreach and initial results dissemination” (M13-M24) the assessment of the first available technological demonstrators is ongoing to identify potential key exploitable results of the project. Since the project is classified as RIA most results will be available in the second phase of the project, when the necessary maturity of the technological solutions has been achieved. Nevertheless, the exploitation framework utilized in THEIA-XR is presented and described in this report. 

In the ongoing development and decisions concerning the projects dissemination, exploitation and innovation potential, the consortium will continue to execute the communication strategies to leverage the ecosystem of the project. Exploitation activities will follow the framework introduced towards the planned impact KPIs. The next actions of Task 7.2 are the collection of exploitable technologies and the development of their market potential and business models respectively to achieve a sustainable impact beyond the duration of THEIA-XR.