CHALLENGES IN TRANSLATING CULTURE – BOUND REFERENCES IN MEDIA TEXTS BETWEEN UZBEK AND ENGLISH

This article investigates the complexities and challenges of translating media texts between Uzbek and English, emphasizing the critical role of culture-bound references, idiomatic expressions, and contextual nuances that often hinder accurate and effective translations. As globalization accelerates the exchange of media across cultures, understanding these challenges is essential for maintaining the integrity and accessibility of translated content.