A Conceptual Study on Investors Attitude towards Stock Market Investment in India

From being inspired by the persistent lack of interested investors participating in the National Stock Exchange (NSE), there exist a wide spread ignorance about the financial assets and the continuous purchase of stocks with not much information about them by most people in the country. The wide gap between the high net-worth individuals who invest in stocks and the lower average people who continuously make losses in the real investment industry. The study has attempted to several recommendations among which to increase investor’s awareness as a means of encouraging regular investors to list on the stock exchange. The regulatory authorities should improve on their performance in order to increase the confidence of the millennial investors. Furthermore they should attempt to host investor’s incentives to increase the capacities traded on the exchange with a review of the stock market regulations with a view to make them stronger and more attractive to the regular investors and the beginners.