The Effect of Ease of Transaction and Risk Perception on the Decision to Use Brimo

The purpose study is to assess the level of convenience in transactions and risk perception related to the choice of using Brimo, with a focus on accounting students of the Faculty of Economics and Business, Halu Oleo University. The sample of this study consisted of 906 students registered in the 2020, 2021, and 2022 batches. The sampling technique used is purposive sampling, which is sample selection based on certain criteria. The research sample amounted to 90 respondents. The data collection methodology used in this study involves the use of questionnaires and documentation. The Likert scale is used as a measurement scale in this investigation. The research data was analyzed using multiple linear regression through the use of SPSS 25 software.The results of the study show that transactions using brimo have a significant and positive effect. Risk perception by using brimo has a significant and positive effect. The ease of transactions and risk perception by using brimo have a significant and positive effect simultaneously (together), so with the increase of both variables simultaneously it will increase the decision to use Brimo in students of the Department of Accounting, Faculty of Economics and Business, Halu Oleo University.