СЕМІОТИЧНА МОВА МУЗЕЙНОЇ ЕКСПОЗИЦІЇ

This research is based on the presentation of the functioning and evolution of the museum
exposition as a sign system, in which the exhibit – an element of the "text" of the exposition –
corresponds to a sign of a certain type. At a semiotic examination of a museum museum items
act as signs. They are the main sources of accumulation, storage and transmission of information
in the museum space. The museum object, from the point of view of semiotics, can be
considered as an object of natural heritage or artificially created by people, seized from the
environment of its existence and endowed with the ability to convey a certain meaning, meaning.
The ambiguity of the museum object allows us to regard it as a cultural and historical sign.
Recognition of the sign for the museum object, in turn, gives an opportunity to look at the
museum exposition from a different, semiotic point of view. The space filled with objects
appears as a collection of signs and, consequently, is a complex semiotic system, a kind of
culturological microcosm, or, in other words, a text. The exposition is not even one, but a lot of
different texts: author's, actually objective, spectator. However, these different texts do not exist
separately from each other, they mutually develop and supplement, that is, are in constant

interaction, conduct a dialogue. In this case, we can state that a real intertextuality is unfolding in
the museum exposition. The information-semiotic approach, in which culture is viewed as a
semiotic process, opens up a wide range of instrumental and analytical possibilities for
humanitarian research.