THE IMPACT OF TIKTOK AMONG UNDERGRADUATE STUDENTS OF ZAMFARA STATE UNIVERSITY, TALATA MAFARA. AN XRAY OF SELF-PRESENTATION AND IMPRESSION

The study investigates the use of TikTok among Zamfara State University undergraduate students. It focuses on usage frequency, content creation, presentation methods, motivating factors, and benefits. The research, involving 80 students through survey method, found that students use TikTok features like lip-synching, LIVE, green screen, voiceover, and TikTok sounds to present themselves. Factors enabling self-presentation include audience reach, likes, comments, diverse self-expression, information, educational purposes, entertainment, and relationships. This study recommends students to build themselves offline to improve their real selves and not solely rely on TikTok impressions.