UNIVERSITY AND SOCIAL CHANGE: THE IMPACT OF A NEW INSTITUTION IN TERMS OF MARKETING USING ECONOMETRIC MODELS

ABSTRACT: The University must maintain a professional 
relationship with the demand of the companies by research 
labor. The aim of this study is to analyze the scientific 
production of the Spanish public and private universities. The 
paper analyzes how it would affect the entry of a new university 
in the ranking of Spanish public and private universities. For this 
study, it is used a methodology based on advanced econometric 
models, the application in the study of a prediction model to 
determine the effect of the entry in the ranking of a new 
university. This ranking is based on research published in 
international journals of greater impact and visibility (i.e. 
JCR/ISI, SCOPUS), to discover the strengths and weaknesses of 
the Spanish universities, specially, in different fields of 
knowledge and research. 
KEY WORDS: University, social policies, social change, 
scholar rankings, institutional marketing, econometric models, 
science research, bibliometrics indicators.