ANALYSIS OF FACTORS INFLUENCING STUDENTS' INTEREST IN ENTREPRENEURSHIP OF THE ECONOMIC STUDY PROGRAM DEVELOPMENT STUDIES FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY OF MATARAM

This research aims to analyze the influence of innovation and creativity, campus environment, and social media on students' entrepreneurial interest. The method used was quantitative with a sample of 54 students. The research results show that the three variables, namely Innovation and creativity (X1), campus environment (X2), and social media (X3) have a significant simultaneous and partial influence on interest in entrepreneurship, with the t-count value for X1 being 65,160, X2 is 5.293, and The coefficient of determination (R2) shows that 99.6% of the variables Innovation and Creativity, Campus Environment and Social Media influence entrepreneurial interest and 0.4% are influenced by other variables such as Family Environment, Community Environment, Social Environment, Education Level, personality and others.