ANALYSE SYNTAXIQUE DES SITES E-COMMERCE PENDANT LE CORONAVIRUS ET LEUR LOCALISATION EN ARABE : ETUDE CONTRASTIVE

Abstract: The aim of this work is to conduct a contrastive study of syntactic structures of e-commerce sites in French and Arabic languages, to observe their persuasive effect, and to highlight the issues and methods of their transmission in the target language. The Franco-Arab comparative dimension of our study will focus on the confrontation of the two commercial and advertising linguistic systems during the Covid-19 pandemic. It is this interlingual examination of sentence analysis that would allow us to effectively answer the questions that arise acutely on syntax localization strategies on the structural and lexical levels.

Keywords: localization, syntactic analysis, advertising slogans, catchy titles, e-commerce sites