Measuring the Influence of Information and Communication Technologies on Tribal Entrepreneurial Activities

Information and communication technology (ICT) integration has had a profound impact on a number of global industries, including tribal entrepreneurship. Tribal groups, who have historically been excluded from mainstream economic activity because of their isolated locations and particular socioeconomic difficulties, are now able to close this gap thanks to new opportunities provided by ICT. This study looks into the various ways that ICT affects tribal entrepreneurship, with a focus on how it might improve skill development, market access, communication, and financial inclusion. The study used a quantitative research approach to poll 150 tribal entrepreneurs in a few different locations to determine the extent of ICT adoption, how it affects company performance, and what obstacles exist in adopting it. The results show that while cell phones (75%) and internet-based tools (60%) are widely used, mobile banking usage is only modest (50%) and PC adoption is low (40%). Key company performance measures, such as revenue growth (35%), market reach (28%), and customer satisfaction (40%), have significantly increased with the implementation of ICT. Despite these favourable results, notable obstacles continue to exist. ICT adoption is hindered by cultural opposition, low digital literacy, expensive ICT products, poor infrastructure, and a lack of training and support. Targeted interventions including infrastructure development, digital literacy programmes, financial assistance, and culturally relevant training efforts are needed to address these issues. The report highlights the significant potential of ICT to boost tribal entrepreneurship and suggests tactical steps to encourage its use. Affordability, community involvement, thorough training, and improved infrastructure are essential for optimising the advantages of ICT. ICT may significantly contribute to raising tribal communities’ socioeconomic status and promoting sustainable business growth by breaking down current hurdles.