Influence of E-Commerce on Business Growth in Pakistan: An Approach to Analyze Privacy, Threats and Consumer Trust in Business

The objective of this study was to analyze the influence of
E-commerce on growth of businesses in Pakistan. To find
out the participation of E-commerce on organization’s
growth, an administered questionnaire was used. The
research was exploratory in nature and the measurement
tool was quantitative. Pearson correlation was used to find
out the effect of FDI (Foreign Direct Investment) on
economic growth. The results reveal that privacy, trust,
system security, cost, social & ethical issues and market
value help out in determining the success of businesses. Ecommerce
projects an opportunity to every new venture in
the market to reduce the cost of business and increases their
market value in certain ways. Although, if the variables
considered in the study were addressed properly, this
directly leads the businesses towards higher returns and
long run success. The results demonstrate that companies
can perform extraordinary if these companies take care of
the critical success factors.