WAYS OF DEVELOPMENT OF RURAL (GREEN) TOURISM IN UKRAINE

Object of research there are current problems and the prospects of development (green) tourism in Ukraine.
Methods which were used in the course of the research. A methodological basis of a research is an integrated approach, system structure analysis and a dialectic method of scientific knowledge. The following methods were applied to implementation of the tasks: statistical, comparing, generalizations, deductions and others.
Results of a research. Today rural green tourism, by recognition of experts of the World tourist Organization, is one of sectors of the tourist industry dynamically grows. Rural green tourism is the integral component of complex social and economic development of rural territories and one of cures of many rural problems. It very positive influence on expansion of the sphere of employment of a rural population, especially women, gives to villagers additional earnings, expands possibilities of employment of the rural owner not only in the production sphere, but also in services industry.
Thus, article is devoted to current problems and the prospects of development (green) tourism in Ukraine, namely:
– the essence of categories «rural tourism», «rural green tourism», «agrotourism», «ecotourism», «rural estate», «rural territory», «rural population», «market of rural tourist services» is defined.
– are considered and analysed the market of rural tourist services in Ukraine;
– factors of influence on the prospect of development of rural (green) tourism are defined and prime measures for ensuring priority of development of this segment of the sphere for development of rural tourism in Ukraine are proposed.
Range of application of results: the state tourism agency of Ukraine and resorts bodies, the government, local government bodies, in educational process when teaching registration disciplines.
Conclusions. Today development of rural (green) tourism which practices in Ukraine long ago is relevant. In the rural zone having the relevant recreational base there was always a lot of a having a rest urban population. Involvement of travel companies in the sphere of rural tourism, will allow to popularize better green tourism and to bring him to the new level of development.