THE IMPACT OF SOCIAL MEDIA ON ENGLISH LANGUAGE COMMUNICATION SKILLS GLOBALLY

The pace of technological advancement has significantly accelerated in recent years. The introduction of modern technology has significantly transformed people's capacity to engage and communicate. It is now one of the most significant aspects that influences the acquisition of the English language. Due to its widespread recognition for cross-cultural and cross-linguistic communication, most online communication platforms utilize the English language. Social media has emerged as the most effective platform for individuals to communicate and connect with each other, outperforming other strong technologies built for fostering interpersonal interactions. Individuals derive advantages from utilizing it as it serves as a valuable means to enhance their proficiency in the English language. That is why a significant number of individuals opt to utilize popular social media platforms such as YouTube and Instagram.