Study on Marketing of J&T Express Company under the Development of E-commerce

This study is devoted to the analysis of private express delivery marketing, exploring the marketing status quo and the reasons behind and means, and putting forward corresponding countermeasures to help express delivery optimize marketing means, and at the same time, provide reference for other service enterprises. With the development of the Internet and e-commerce industry, express delivery as an essential part of e-commerce, express delivery industry is also developing faster and faster; As long as any industry sees the development prospects, there will be a steady stream of investment and the emergence of new entrants. J&T Express has become famous in recent years, and its marketing has contributed significantly to the development of J&T. Our study studies its various marketing strategies in recent years and puts forward opinions and corresponding suggestions. Our study takes J&T Express as the research object, and adopts literature method, questionnaire survey method, PEST and SWOT analysis method for research and analysis.