Published June 8, 2024 | Version v1
Journal article Open

Exposure to Governor Soludo's Threatening Video and its Influence on Voting Decision among Voters in Anambra State House of Assembly Polls.


Nigerian political system has undergone severe corruption to the level that political office seekers and their privies have adopted different kinds of campaign strategies in seeking the voters’ support. Among the recently adopted strategy is the use of threat which is sustained by the fear of losing out among the voters who have been hypnotized to think that voting against the candidate supported by the incumbent would attract grave danger. This study investigated   the influence of an attempt towards threatening the people of Anambra to vote for APGA candidates by Soludo in the 2023 House of Assembly elections. The major objective of the study is to find out whether the governor’s threat of "There Will Be Consequences" actually generated support for the party in the State Assembly elections. The   study adopted the   survey research method   in studying 383 respondents from Ayamaelum, Ihiala and  Dunukofia Local   Government Areas of Anambra State. The social judgment theory was used as the theoretical framework and findings revealed that although the respondents are well exposed to the threat, the threat never generated any positive support for the party in the State Assembly elections. The study also found that the respondents have negative perception of the style of campaign by the Governor. The study concluded that the use of issuance of threats in securing political support has failed. It was recommended that Nigerian political officer  holders should strive to do well for the masses and campaign on their goodwill rather than application of threats as that cannot work on an informed audience.



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