Published May 30, 2024 | Version v1
Conference paper Open

MODERN MARKETING STRATEGIES IN ENHANCEMENT OF FOOD PRODUCTS BRAND VALUE

Authors/Creators

  • 1. National Social Protection Agency under the President of the Republic of Uzbekistan Head of Namangan region administratio

Description

Marketing strategies for increasing brand value of food products are 
highlighted.

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Khodjiev Ibrahim 65-70.pdf

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References

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  • 2. Kotler Ph., Setiawan I., Kartajaya H. Marketing 3.0: From Products to Customers to the Human Spirit. – wiley, 2012.; Malhotra N.K. Marketing research an appled orientation. – Prentince Hall, United States, 2016;
  • 3. Kennedy Dr No B.S. Guide to Brand – Building by Direct Response – Enterpreneur Press, 2014,
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