AN ANALYSIS ON MARKETING STRATEGIES FOR PROMOTING ORGANIC FOOD PRODUCTS

The purpose of this research paper is to present a comprehensive analysis of the marketing techniques used to promote organic food items. With consumers favoring more ecologically friendly and health-conscious products, the organic food sector is leading this revolutionary trend. This research aims to reveal the complex dynamics of effective marketing techniques in the organic food business by thoroughly examining and analyzing the literature, industry reports, and case studies. The research investigates the most recent developments, consumer trends, and creative strategies that support the expansion and long-term viability of organic food items on the market today. This study aims to highlight the combination of authenticity, transparency, and eco-consciousness to provide useful information for companies and marketers navigating the challenging terrain of organic food product promotion.