A STUDY ON CUSTOMER PREFERENCES IN SELECTING PRODUCTSAT BIG BAZAAR RAJAJINAGAR, BANGALORE

Every commercial has the same overarching goal: to maximise profit while also expanding the company's client base, learning more about its target audience's likes and dislikes, and meeting the demands and expectations of the market. For this goal, the company should focus on attracting customers by providing them with more generous discounts and offerings of increasingly high quality.

The retail industry is one of the few that can reliably predict growth in the Indian economy, and every single retail firm operating there is fiercely competitive. The retail sector is rapidly evolving into a future economic powerhouse as businesses strive to win over consumers' hearts and keep them as clients for the long haul. Discounts, deals, combinations, variety, cheap cost, and attractive displays at Big Bazaar in India all play a part in enticing shoppers to make impulse purchases rather of sticking to a shopping plan. All of the findings in this study are based on surveys of shoppers at Big Bazaar in Rajajinagar to gauge their product preferences.

A Study of Shoppers' Preferences for Products Sold at Big Bazaar in Rajajinagar, Bangalore

This study is a marketing study along with the association of Logistics industry, and it was designed to be subjective while still accomplishing its main purpose. Primary data was gathered from a random sample of 100 consumers of Big Bazaar utilizing a standardized questionnaire.

When there is a price reduction, most buyers take advantage of the opportunity to stock up on their favorites. Customers' tastes dictate most sales in the apparel, cosmetics, and personal-use goods categories. Customers tend to be of higher socioeconomic status and shop at the business once a month. Customers report feeling happy with their purchases at Big Bazaar and praising the store for stocking a wider variety of items from a given manufacturer within a certain product category.