Published March 22, 2024 | Version v1
Journal article Open

Export Market Exploration: the Key to Optimizing Export Performance with the Support of Market Sensing Capability and Export Channel Choice

Authors/Creators

  • 1. ROR icon Universitas Islam Nahdlatul Ulama Jepara

Description

This study aims to determine the following: (1). the impact of market recognition capability on export performance in export furniture in Jepara. (2). the impact of export channel choice on export performance in export furniture in Jepara. (3). the impact of export market exploration on the export performance of export furniture in Jepara. This type of research is quantitative and uses primary data from questionnaires measured using a Likert scale. The population used in the study were export furniture companies in Jepara district that have been operating for more than three years. The sampling technique uses probability sampling technique with random sampling type. Data processing was analyzed using multiple linear regression analysis processed using SPSS software. The results of this study show that market recognition ability, export channel choice and export market exploration have a significant positive impact on export performance. Market discovery ability, export channel choice, and export market exploration variables simultaneously and partially affect export performance.

Files

IJFBM+005.pdf

Files (400.2 kB)

Name Size Download all
md5:fcb1d2b4e86f7555f02edec231c57e11
400.2 kB Preview Download

Additional details

Identifiers

URL
https://doi.org/10.59890/ijfbm.v2i1.842

Related works

Is compiled by
10.59890/ijfbm.v2i1.842 (DOI)

Dates

Accepted
2023-01-30

References

  • Anderson, E. and A. T. Coughlan (1987). "International market entry and expansion via independent or integrated channels of distribution." Journal of marketing 51(1): 71-82.
  • Arifin, S. and N. Komaryatin (2020). "Entrepreneurial orientation, role of the government, and partnership on marketing performance of furniture export SMEs: A study on furniture export companies in Jepar a." Journal of Management and Entrepreneurship Research 1(1): 24-36.
  • Arifin, S., et al. (2022). "Dampak Partnership Dalam Membangun Model Kinerja Ekspor." Jurnal Stie Semarang (Edisi Elektronik) 14(1).
  • Beleska-Spasova, E. (2014). "Determinants and measures of export performance–comprehensive literature review." Journal of contemporary economic and business issues 1(1): 63-74.
  • Bello, D. C. and D. I. Gilliland (1997). "The effect of output controls, process controls, and flexibility on export channel performance." Journal of marketing 61(1): 22-38.