Fintech Lending Preferences towards Customer Digital Borrowings

India’s financial inclusion has significantly improved during the last several years. The financial market has been transformed by FinTech platforms which offer different products and services. FinTech platforms use a combination of technologies to digitalize processes and introduce new business models with unique characteristics, FinTech projects which are regarded as some of the most advances in the financial sector, have also obviously been driven by the growth of digital transformation. FinTech borrowers does not require face-to-face meetings. This study examines the impact of FinTech borrowings in individual which made them user friendly access to their financial requirements wherever they are rather than physically going to the bank. This development empowers the individuals to take their financial decision and allows them to get higher financial literacy than ever before. This paper incorporates their significant impact of the digitalization of finance. The sample size considered for the study is 120 online customers. The sample technique used for the study is convenience sampling and the data is measured using simple regression.