INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS

Digital advertising activities include various strategies and tactics carried out online to promote products, services, orbrands, such as creating weekly promotional advertisements, influencer marketing, website marketing, interactive contentcreation, weekly content creation, and e-commerce. The digital advertising activity process implemented by the marketingcommunications sub-division has different paths. Marketing communications in marketing Bulog products plays an important rolefrom the beginning of the pre-production process to post-production in digital marketing activities. Technical barriers are obstaclesthat originate from supporting tools in carrying out digital advertising such as the equipment and facilities used. This researchaims to analyze the use of digital marketing carried out by Perum BULOG in marketing products effectively. The data collectiontechniques used were active participation, in-depth interviews, and literature study through journals and e-books. The object ofthis research is marketing communications activities carried out by the marketing communications sub-division. This type ofresearch uses descriptive qualitative methods and uses AISAS theory. This research found that the implementation of digitalmarketing communications carried out by Perum BULOG used social media, Instagram and websites, to create content andpromote products.