Published February 28, 2024 | Version CC-BY-NC-ND 4.0
Journal article Open

Study of Consumer Buying Behavior towardsBicycle underEPS and LPS

Creators

  • 1. Assistant Professor, Pune Institute of Business Management, Pune (Maharashtra), India.

Contributors

Contact person:

  • 1. Assistant Professor, Pune Institute of Business Management, Pune (Maharashtra), India.
  • 2. Student, MBA, Pune Institute of Business Management, Pune. (Maharashtra), India.

Description

Abstract: The buying behaviour towards the bicycle is studied by the theoretical knowledge of EPS and LPS. The basics of consumer behaviour is analyses statistically to gather different influential factors. The Sequence of EBM model is also used to understand the theory for forwarding the study to the statistical mode. The historical background of the bicycle and product differentiation are structured to findout the result. The SPSS is used to study the correlation and Chi-square of difference variables. Chi-square test we conclude that there is significant relationship between the purchase of bicycle and the income level of the customers. Chi-square test we conclude that there is significant relationship between the purchase of bicycle and the Gender of the customers. There is more significant influence of the consumer behaviour in his purchase decision, where out of 10 variables, 7 variables are found significant towards the theory.

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Additional details

Identifiers

DOI
10.35940/ijmh.E1680.10060224
EISSN
2394-0913

Dates

Accepted
2024-02-15
Manuscript received on 28 December 2023 | Revised Manuscript received on 14 February 2023 | Manuscript Accepted on 15 February 2024 | Manuscript published on 28 February 2024.

References

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