A STRATEGIC AND STRUCTURAL PERSPECTIVE IN CORPORATE ENTREPRENEURSHIP

Corporate Entrepreneurship has been recognized as a potentially viable means for promoting and sustaining organizational  performance,  renewal and  corporate competitiveness over  the  past three decades.   The entrepreneurial activities help companies to develop new businesses that create revenue streams.  Corporate Entrepreneurship activities also enhance a company"s success by promoting product and process innovations.  Corporate Entrepreneurship is embodying risk taking, pro-activeness and radical product innovations.   These Corporate Entrepreneurship activities can improve organizational growth and profitability and, depending on the company"s competitive  environment,  their  impact may increase  over  time.    The  empirical  evidence  is compelling that Corporate Entrepreneurship improves company performance by increasing the firm"s pro-activeness and willingness to take risks, and by pioneering the development of new products, process and services through enriching its competitiveness.