EMPLOYEE FRAUD MANAGEMENT STRATEGIES FOR ENHANCED MARKET PERFORMANCE

The specific objective of the study was to establish the relationship between employee fraud management strategies and market performance in the insurance sector in Kenya. A hypothesis corresponding to the specific objective was formulated and tested. The population of the study was 547 employees out of which 354 were targeted and from this a sample of 106 was chosen using purposive sampling. The study adopted the positivist research philosophy and a descriptive survey design. SPSS Version 26 was used to analyze data using Pearson Moment Correlation analysis. Research findings from the test of hypothesis established that employee fraud management strategies have a positive and significant effect on firm’s market performance. The study findings support Resource-Based Theory, Strategic Choice Theory, Prospect Theory and Fraud Triangle Theory which underpin the role played by employee fraud management strategies in a firm’s market performance.