EXPRESSION OF SPEECH ACTS IN ADVERTISING TEXTS

In this article, the content of the speech act, its linguistic and non-linguistic features and its study as a three-stage activity are put forward. At the same time, an attempt was made to reveal the expanded and deepened classification of Keith Allan according to certain internal characteristics on the basis of advertising speeches (based on advertisements on Uzbek TV channels). At the same time, the semantic features of speech acts in advertisements, the quality and suitability of the product in the advertising text - in general, its requirements for delivery to the listener - are discussed.