The contribution of a mega-event to the tourism development of the host country.
Authors/Creators
Description
Purpose – The purpose of the research is to capture the short-term and long-term positive results from the organization of a mega-event in the tourism development of the host country.
Individual objectives concern the economic, social and cultural effects of a mega sports event, the economic, environmental and social effects on tourism, as well as possible opportunities
through the creation of new ones and the improvement of the existing sports and tourist infrastructure.
Design/methodology/approach – 1. What are the short-term benefits of organizing a mega-event in tourism? 2. What are the long-term benefits of organizing a mega-event in tourism (heritage of the tourism product)? The bibliographic review will be used methodologically to answer the research questions, through the use of secondary research sources.
Findings – The impact that major sporting events have is huge for the host countries, in terms of tourism and the revenue generated by visitors, the visibility that the country acquires, as well as the awareness of the people on issues related to its culture and culture. The benefits for the host country are many, both in the short and long term. Research
limitations/implications – The results have shown that the benefits are varied, but further research is needed, with a focus on the environmental footprint and sustainable practices applied to such events.
Practical implications – The aspect of usefulness of the research will provide information about the real results of organizing a popular mega-event, the opportunities it gives to the
local community, as well as the immediate financial benefits. Furthermore, it will highlight that the international tourism industry has recently intensified its efforts, so that sports tourism
grows into a strategic factor in the reshaping and planning of a country's tourist traffic, with emphasis on the proper rational organization and future utilization of infrastructure.
Originality/value – The research becomes original, as it focuses on the organization of a mega-event and the positive impact it had on levels of tourist demand, despite the adversity generated by the fact of the terrorist attack
Files
Rachiotis & Poulaki. 2023. The contribution of a mega-event to the tourism development of the host country.pdf
Files
(280.1 kB)
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