Intersectionality of Human-Centered Design and Neocolonialism

The advancement of human-centred design and its growing relevance in today’s society has been crucial in addressing the needs of users and fostering inclusive innovation. However, it is hard to deny that there are some underlying power dynamics and cultural biases prevalent during the process of designing systems.  This paper aims at examining this particular intersectionality and its subsequent relationship between human-centred design(HCD) and neocolonialism. Drawing on critical analysis, case studies and qualitative research, this research investigates how HCD, despite its intentions for inclusivity, can inadvertently perpetuate neocolonial structures, particularly in the context of global technology and development initiatives. Through a lens of postcolonial theory and critical design studies, it reveals the subtle imposition of Western ideologies, dominant perspectives, and market-driven agendas under the guise of user-centered designs. The findings underline the need for designers, practitioners, and stakeholders to adopt reflexive strategies, acknowledge diverse worldviews, and recalibrate HCD frameworks to foster authentic empowerment and reduce the perpetuation of neocolonialism in design.