Female Images of Contemporary Ukrainian Visual Culture Through the Prism of Archetypes: War Time

The aim of the article is to study female images as a cultural and social form through the prism of archetypes; to consider the main characteristics of images, their origins and current state, specifics of creation and background; to find archetypal representations in female visual images, to establish their place in the development of Ukrainian culture today. As a result of the scientific research, archetypes were found in selected female images of the visual culture of Ukraine, their features were identified and transformations were noted. The process of creation from its origins to the present day is traced. The interrelationships between archetypes and female images are revealed. The application of the empirical method made it possible to compare the forms of expression of visual images of women with the initial archetypal ideas. The images and their meanings are interpreted using the hermeneutic method of research with semiotic understanding. The collected facts and materials are synthesised together in a comprehensive coverage of the topic under study. The research results form the basis for further research. Scientific novelty. For the first time, an attempt is made to conduct a cultural study of selected female images in the visual culture of wartime Ukraine through the prism of archetypes and their semiotic decoding on specific examples. Conclusions. The study examines and analyses selected female images in the visual culture of wartime Ukraine through the prism of archetypes; traces and explains, on the basis of scientific research, the way they were formed and their basis; the transformations are outlined, their features are highlighted, the interconnections of changes in the reality of society and culture are traced; the relationship between the archetype and the visual image is established and worked out, their influence on the development of culture and the strengthening of national identity is revealed, and their place in the development of contemporary Ukrainian culture is established.