Published January 7, 2024
| Version v1
Dataset
Open
Dataset for Instagram influencers and females' consumer behaviour
Creators
- 1. University of Liverpool
- 1. University of Liverpool
Description
This dataset supports research on how Instagram Influencers impact female consumer behaviour to purchase products and the role of factors such as envy, scepticism towards advertising, satisfaction with life, social comparison and maternalism on consumer behaviour. There are two different files. The SPSS and CVS spreadsheet files include the same dataset but in a different format.
Files
Instagram Influencers effect digital marketing_2022-2023.csv
Files
(34.6 kB)
| Name | Size | Download all |
|---|---|---|
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md5:80e1a5945e5b9f9515d5d1acf700678a
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19.8 kB | Preview Download |
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md5:01a71dd713e9226f58d61034972deb0f
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14.8 kB | Download |