Exploring the Economic Potential of Tourism in Gorgora and its Surrounding Areas

The need to develop tourism responsibly becomes a main concern as tourism grows in importance and complexity for communities worldwide, and tourism is also starting to figure into development theories. The purpose of this study is to investigate the study area's tourism's possible economic benefits. A mixed research approach was used with a descriptive design. 268 respondents were participants in the survey questionnaire, and 8 interview participants were from tourism businesses. Personal observation was also used as a research tool. The study showed that Gorgoara and the surrounding area have a wealth of underutilized tourism resources that might boost economic benefits.

Keywords:- Local Economy, Tourism Development Challenges, Tourism Potentials.