ROLE OF DIGITAL MARKETING IN TODAY'S ORGANIZATION

Digital Marketing is the engine that drives today’s business, big or small. Effective digital marketing is the marketing that bridges electronic technology with psychology in the marketplace. Internet marketing, also referred to as online-marketing, web-marketing, I -marketing, e-marketing and Search Engine Marketing, is the marketing of products or services over the internet. The internet has brought media to a global audience. The interactive nature of internet marketing in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it not only refers to the internet, e-mail and wireless media, but it includes management of digital customer data and electronic customer relationship management systems.

In the present paper the researcher wants to disclose the meaning and significance of ‘‘Digital Marketing’’ ‘‘E-Commerce’’ and explain the Online shopping , feature of internet marketing services for businessman, customer relationship and top online service providing companies.