THE ROLE AND CHALLENGES OF ENTREPRENEURSHIP IN SUSTAINABLE RURAL DEVELOPMENT

This paper explores the role of entrepreneurship in sustainable rural development, a crucial aspect of economic development in developing countries. It highlights the importance of agricultural growth, infrastructure development, fair wages, housing, public health, education, and communication in rural areas. Rural development is a multi-dimensional concept, involving collective efforts from government and voluntary agencies, making it essential for national development in countries like India. Rural entrepreneurship plays a crucial role in sustainable development in rural areas, addressing joblessness, promoting regional economic expansion, and generating revenue. It also fosters local capacity building, community empowerment, and environmental sustainability through eco-friendly projects. Rural entrepreneurs also contribute to the digital divide by facilitating technological advancements in healthcare, communication, agriculture, and education. They also reinvest in infrastructure, enhancing the standard of living for rural residents. Entrepreneurial activities also promote community cohesion and social fabric, building the social fabric of rural communities. By providing opportunities for women, minorities, and marginalized groups, entrepreneurship promotes inclusive growth and a more equal economic development. Therefore, policymakers should prioritize programs fostering and supporting entrepreneurship in rural areas to maximize the benefits in various domains