Published October 30, 2023 | Version v1
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Design Specifics of Opening Titles for "Drama-comedy" Genre Films

Authors/Creators

  • 1. Kyiv National University of Culture and Arts, Ukraine

Description

The purpose of the study is to find out the peculiarities of the design of opening titles for films belonging to the drama-comedy genre. The study is aimed at determining the impact of visual and textual elements of titles on the audience’s perception of films, revealing their role in creating the key mood of the film and expressing the main emotions of the genre, as well as identifying common and distinctive features of title design in this specific cinematic genre. The research methodology is based on the analysis of visual elements, empirical method and comparative analysis. The scientific novelty lies in highlighting a special aspect of the film industry, namely, in determining the ways and possibilities of influencing the visual and textual elements of titles on the perception of films by viewers. In particular, the article offers a comprehensive analysis of title design, including the use of colours, fonts, images, symbols, animation and text. Conclusions. As a result of the study, we conclude that visual and textual elements of opening credits influence the creation of mood and the transmission of emotions to viewers. Through a combination of visual elements: colours, fonts, images and symbols, titles can reinforce the genre of a film: rich and bright colours help to create a comedic atmosphere, while more restrained colours indicate the dramatic aspect of a film. Empirical research has shown that this aspect directly affects the audience’s perception of the film. A comparative analysis of the titles of different films in the drama-comedy genre has shown common trends and differences in their approach to design, in particular, it has revealed how different films use title design to express their unique style and genre. Modern drama-comedy film titles successfully reflect the synergy of this genre. They use creative approaches to convey the versatility of the film.

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http://demiurge.knukim.edu.ua/article/view/292154

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References

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