Published December 30, 2023 | Version CC BY-NC-ND 4.0
Journal article Open

Tweeting Climate Strike: A Netnographic Study of Fridays for Future's Narratives in the USA and Bangladesh

Creators

  • 1. Human Geography: Globalization, Media and Culture, Johannes Guttenberg University Mainz, Germany.

Contributors

Contact person:

Researcher:

  • 1. Human Geography: Globalization, Media and Culture, Johannes Guttenberg University Mainz, Germany.

Description

Abstract: Nowadays, Twitter (now X) has been a key battleground for environmental activism. This study reveals patterns of the narratives the climate strike movement Fridays for the Future (FFF) shares on the microblogging platform. The article categorically investigates on which points the platform publicizes varying concerns and disseminates differing priorities in the USA and Bangladesh, situated in the so-called Global North and South, respectively, while fighting against catalysts of climate change. The Twitter handles of the youth-led movement, namely Fridays for Future U.S. and Fridays for Future Bangladesh, are utilizing this social media platform to convey their agendas across the globe in a bid to influence public views. This paper illustrates the concerns and priorities these Twitter communities share in the two countries to mobilize their agendas and assemble their supporters. The study has found that the social media movement platforms share concerns mostly about causes and consequences of climate change, power corruption, and system rigging by the ‘dirty companies’, climate, and social justice for those who mainly suffer during climatic disasters. The platforms also discuss possible resolutions to contain the increasing number of climatic incidents and, subsequently, their impact and action plans. The netnographic method, which involves an inductive approach, was applied to analyze the tweeting data.

Files

B1058123223.pdf

Files (468.8 kB)

Name Size Download all
md5:abd6fd294f5d736df2fe81b3dda4f1bb
468.8 kB Preview Download

Additional details

Identifiers

DOI
10.54105/ijmcj.B1058.123223
EISSN
2583-0651

Dates

Accepted
2023-12-15
Manuscript received on 02 October 2023 | Revised Manuscript received on 14 October 2023 | Manuscript Accepted on 15 December 2023 | Manuscript published on 30 December 2023

References

  • Camarillo, M.G., Ferguson, E, Ljevar, V & Spence, A. (2021). Big Changes Start With Small Talk: Twitter and Climate Change in Times of Coronavirus Pandemic. Frontiers in Psychology, 12, 661395. https://doi.org/10.3389/fpsyg.2021.661395
  • Fownes, J. R., Yu, C., & Margolin, D. B. (2018). Twitter and climate change. Sociology Compass, 12(6), e12587. https://doi.org/10.1111/soc4.12587
  • Malik, A., Heyman-Schrum, C. & Johri, A. (2019). Use of Twitter across educational settings: a review of the literature. Int J Educ Technol High Educ 16, 36. https://doi.org/10.1186/s41239-019-0166-x
  • Buchman, S., Snider, P. B., Lou, T. & Gondwe, K. (2013). Using Twitter to facilitate case-based instruction in a nursing classroom. Society for Information Technology & Teacher Education International Conference. New Orleans. 3066-3071
  • Boot, A, Tjong Kim Sang, E. (Erik), Dijkstra, K, & Zwaan, R.A. (2019). How character limit affects language usage in tweets. Palgrave Communications, 5(1). doi:10.1057/s41599-019-0280-3.
  • Maclean F., Jones, D., Carin-Levy, G., & Hunter, H. (2013). Understanding Twitter. British Journal of Occupational Therapy, 76(6), 295-298.
  • Chen, K., Duan, Z., & Yang, S. (2022). Twitter as research data: Tools, costs, skill sets, and lessons learned. Politics and the Life Sciences, 41(1), 114-130. doi:10.1017/pls.2021.19.
  • Marquardt, J. (2020). Fridays for Future's Disruptive Potential: An Inconvenient Youth Between Moderate and Radical Ideas. Frontiers in Communication, 5, 48. doi: 10.3389/fcomm.2020.00048
  • Rootes, C. (2008). The Environmental Movement. In M. Klimke, & J. Scharloth (Eds.) 1968 in Europe (pp. 295–305). Palgrave Macmillan Transnational History Series. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230611900_25
  • Erdős, L. (2019). The Environmental Movement Is Born - Rachel Carson and Silent Spring. In Green Heroes (pp. 151-154). Cham, Switzerland: Springer. https://doi.org/10.1007/978-3-030-31806-2_30
  • Erdős, L. (2019). The Environmental Movement Is Born - Rachel Carson and Silent Spring. In Green Heroes (pp. 151-154). Cham, Switzerland: Springer. https://doi.org/10.1007/978-3-030-31806-2_30
  • Hopke, J. E. & Paris. L. (2021). Environmental social movements and social media. In B. Takahashi, J. Metag, J. Thaker, & S. E. Comfort (Eds.), The Handbook of International Trends in Environmental Communication. Abingdon: Routledge Handbooks Online. www.routledgehandbooks.com/doi/10.4324/9780367275204-26
  • Rootes, C. (2004). Environmental Movements. In D. A. Snow, S. A. Soule, & H. Kriesi (Eds.), The Blackwell Companion to Social Movements (pp. 608-640). Blackwell Publishing. https://doi.org/10.1002/9780470999103.ch26
  • Hopke, J. E. & Paris. L. (2021). Environmental social movements and social media. In B. Takahashi, J. Metag, J. Thaker, & S. E. Comfort (Eds.), The Handbook of International Trends in Environmental Communication. Abingdon: Routledge Handbooks Online. www.routledgehandbooks.com/doi/10.4324/9780367275204-26
  • Rootes, C. (2004). Environmental Movements. In D. A. Snow, S. A. Soule, & H. Kriesi (Eds.), The Blackwell Companion to Social Movements (pp. 608-640). Blackwell Publishing. https://doi.org/10.1002/9780470999103.ch26.
  • Hopke, J. E. & Paris. L. (2021). Environmental social movements and social media. In B. Takahashi, J. Metag, J. Thaker, & S. E. Comfort (Eds.), The Handbook of International Trends in Environmental Communication. Abingdon: Routledge Handbooks Online. www.routledgehandbooks.com/doi/10.4324/9780367275204-26
  • Bennett, W. L. & Segerberg, A. (2012). The Logic of Connective Action. Information, Communication & Society, 15:5, 739-768. DOI: 10.1080/1369118X.2012.670661
  • Hopke, J. E. & Paris. L. (2021). Environmental social movements and social media. In B. Takahashi, J. Metag, J. Thaker, & S. E. Comfort (Eds.), The Handbook of International Trends in Environmental Communication. Abingdon: Routledge Handbooks Online. www.routledgehandbooks.com/doi/10.4324/9780367275204-26
  • Hopke, J. E. & Paris. L. (2021). Environmental social movements and social media. In B. Takahashi, J. Metag, J. Thaker, & S. E. Comfort (Eds.), The Handbook of International Trends in Environmental Communication. Abingdon: Routledge Handbooks Online. www.routledgehandbooks.com/doi/10.4324/9780367275204-26
  • Hopke, J. E. & Paris. L. (2021). Environmental social movements and social media. In B. Takahashi, J. Metag, J. Thaker, & S. E. Comfort (Eds.), The Handbook of International Trends in Environmental Communication. Abingdon: Routledge Handbooks Online. www.routledgehandbooks.com/doi/10.4324/9780367275204-26
  • Hopke, J., Simis-Wilkinson, M. & Loew, P. (2018). Disruptive social media virality: Amplifying indigenous resistances to shale gas and the Dakota Access Pipeline. 10.13140/RG.2.2.11058.86728
  • Hopke, J. E. & Paris. L. (2021). Environmental social movements and social media. In B. Takahashi, J. Metag, J. Thaker, & S. E. Comfort (Eds.), The Handbook of International Trends in Environmental Communicati on. Abingdon: Routledge Handbooks Online. www.routledgehandbooks.com/doi/10.4324/9780367275204-26
  • Kim, A., Hansen, H., Murphy, J., Richards, A., Duke, J. & Allen, J. (2013). Methodological Considerations in Analyzing Twitter Data. Journal of the National Cancer Institute. Monographs. 140-6. 10.1093/jncimonographs/lgt026.
  • Kozinets, R. V. (2010). Data Analysis. In Netnography: Doing Ethnographic Research Online (pp. 118-135). Los Angeles, London, New Delhi, Singapore, Washington DC: Sage Publications.
  • Kozinets, R. V. (2010). Data Analysis. In Netnography: Doing Ethnographic Research Online (pp. 118-135). Los Angeles, London, New Delhi, Singapore, Washington DC: Sage Publications.
  • Kozinets, R. V. (2010). Data Analysis. In Netnography: Doing Ethnographic Research Online (pp. 118-135). Los Angeles, London, New Delhi, Singapore, Washington DC: Sage Publications.
  • Kozinets, R. V. (2010). Data Analysis. In Netnography: Doing Ethnographic Research Online (pp. 118-135). Los Angeles, London, New Delhi, Singapore, Washington DC: Sage Publications.
  • Kozinets, R. V. (2010). Data Analysis. In Netnography: Doing Ethnographic Research Online (pp. 118-135). Los Angeles, London, New Delhi, Singapore, Washington DC: Sage Publications.
  • Vigour, C. (2011). Comparison, a founding approach in the social sciences. In Jean-Bernard, Ouédraogo, & C. Cardoso (eds.), Readings in methodology: African Perspectives (pp.215-246). Codesria. 978-2-86978-483-3. ffhalshs-00647717f
  • Vigour, C. (2011). Comparison, a founding approach in the social sciences. In Jean-Bernard, Ouédraogo, & C. Cardoso (eds.), Readings in methodology: African Perspectives (pp.215-246). Codesria. 978-2-86978-483-3. ffhalshs-00647717f
  • Vigour, C. (2011). Comparison, a founding approach in the social sciences. In Jean-Bernard, Ouédraogo, & C. Cardoso (eds.), Readings in methodology: African Perspectives (pp.215-246). Codesria. 978-2-86978-483-3. ffhalshs-00647717f
  • Przeworski, A. & Teune, H. (1970). Research Designs. In The Logic of Comparative Social Inquiry (pp. 31-46). American Political Science Association. 10.2307/1958372. Accessed from: https://www.researchgate.net/publication/235413195
  • Meckstroth, T. W. (1975). "Most Different Systems" and "Most Similar Systems": A Study in the Logic of Comparative Inquiry. Comparative Political Studies, 8(2), 132-157. https://doi.org/10.1177/001041407500800202.
  • Meckstroth, T. W. (1975). "Most Different Systems" and "Most Similar Systems": A Study in the Logic of Comparative Inquiry. Comparative Political Studies, 8(2), 132-157. https://doi.org/10.1177/001041407500800202
  • Vigour, C. (2011). Comparison, a founding approach in the social sciences. In Jean-Bernard, Ouédraogo, & C. Cardoso (eds.), Readings in methodology: African Perspectives (pp.215-246). Codesria. 978-2-86978-483-3. ffhalshs-00647717f
  • Das, S.C. (2022). Mangroves of Sundarban. In S.C. Das, Pullaiah, E.C. Ashton (Eds.), Mangroves: Biodiversity, Livelihoods and Conservation. Springer, Singapore. https://doi.org/10.1007/978-981-19-0519-3_12
  • Cambridge Advanced Learner's Dictionary & Thesaurus (Online). Cambridge University Press & Assessment 2022. Retrieved September 22, 2022, from https://dictionary.cambridge.org/us/dictionary/english/call-to-action