Improving Corporate Shared Value to Reach Competitive Advantage in Banking Industry

Abstract :

This research delves into the integration of Corporate Shared Value (CSV) within the banking industry, focusing on its role in fostering competitive advantage particularly in developing countries, with a certain emphasis on Indonesia. It scrutinizes the strategic implementation and effectiveness of CSV practices, contributes to both social impact and profitability, especially in the context of PT Bank XYZ. The study investigates Bank XYZ’s innovative initiatives, including the ‘Enhance Young MSMEs’ program, aimed at empowering Indonesian MSMEs. This program supports scale up to international market, digital transformation, modern practices, branding enhancement and financial literacy, aligning with Indonesia’s ‘Emas 2045’ vision. The research employs a combination of literature review and qualitative analysis, including interviews with Bank XYZ representative and MSME participants, to understand CSV’s role in banking and its impact on competitive advantage in developing countries.